Since the cover for my new picture book was done by me from scratch, i had to study a lot of examples. I looked through best-sellers, hot new releases, all-time and classical stories. And I’ve discovered that to be successful, a picture book cover should be created according to a few basic principles.
Here are the first 5 elements that a book cover should have to be successful.
- Quality illustrations.
Number one for a reason. No font, no stickers can ever say more than a thought-through and professionally done illustration. But don’t get scared, try doing it yourself, compare to the bestsellers, learn from them.
- Appropriate font.
That’s simple. The font on the cover conveys the most essential Does it correspond to the story and the main illustration? Is it a cover font? It is going to tell a part of the story just like the illustration and they should tell it in the same way. Do not use more than 2 different fonts on the cover.
- Font size and readability.
When the reader sees your book cover for the first time, it is going to be tiny, no more than 3-4 cm high. Is your font still readable? Do its elements prevent the reader from seeing the text well? Is it big enough? If the reader chooses to see the cover full page – does the font size and shape still make sense?
- Author’s name.
Do limit your Ego and think about the letter size. If you are a beginningauthor, let the emphasis be on the illustration and the book name, not your name. I personally do feel less inclined to open a book, when the authors name takes half of the cover. People want to see a good story first, and only then famous name behind it. (I’ve been disappointed a few times when i did otherwise)
Do enroll in competitions, ask for reviews and be a guest blogger if you have a great story – it will be noticed, and that will give you a nice sticker, line, picture, etc. to put on the cover and BOOM! your sales sky-rocket.
It’s just my personal opinion, so feel free to agree or disagree freely in the comments below:)
Read the second part of the article here.
Thank you for your time:)
Welcome to SnailTrail Art Corner.
A place, where “artist” is a state of mind.